Israel’s Iturn Creates GPS-Enabled Search Engine

ituran_mizbala.jpg

To illustrate the benefits of it GPS device, Israel’s Ituran, with help from Shalmor Avnon Amichay/Y&R Tel Aviv, created a GPS-like visual search engine. Using offline GPS technology, Ituran mapped 300 Israeli sites, their relationships to one another and “mapped” it all for easy navigation.

While we can’t read a thing on any of he sites, the process seems to work quite well offering up an alternative to the typical way of browsing the web and searching for destinations. This video explains it all.

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Steve Hall

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