Israeli Ad Creative Seeking Work in America Can Spell Perfect English…If You Spell the Word For Him

dont_worry_english.png

We would never begrudge anyone doing whatever it takes to further their career, especially Israeli ad man Tal Schweiger who’s looking to land a gig in the States, but Tal, your “hire me” stunt makes no sense.

Tal wants insure potential recruiters and agencies that he can spell perfectly in English. But when his “Don’t Worry About My English” page asks people to enter words — that he (or, more likely, the linguistics program he is using) CAN CLEARLY SEE — of course he is going to be able to spell the words perfectly.

Now if he had site visitors SAY the words instead of spell them out for him, that would be another thing. We hope Tal gets the job he wants but this stunt isn’t exactly proving anything.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Long practice appears to reshape attention from the inside out

Long practice appears to reshape attention from the inside out

Hack Spirit

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit