Israel Fights ‘Stigma Virus,’ Ad Spend to Hit $518 Billion in 2013

  • 1 min read
stigma_virus.png

– Israel wants to combat The Stigma Virus, a sort of reaction to the AIDS virus.

– How do you brew? Partnering with Boston-based strategic planning agency Blitz Media and its client, Breville USA, Struck created a :30 spot that features a colorful cast of characters that capture a particular style of coffee – bold, mild, intense, smooth, strong and light.

– ZenithOptimedia’s latest forecast predicts global ad expenditure will grow 4.1% in 2013, reaching $518 billion by the end of the year.

– Talking cookies tout HGTV shows. Love It or List It. Property Brothers.

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Steve Hall

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