Is This Non-Sensical Unilever Campaign Selling Ice Cream Or A News Channel?

  • 1 min read

The press release for this campaign promoting South African news channel WWW News describes the efforts three videos as yawn-worthy. We’d agree. But we’d go a step further and call the entire campaign yawn-worthy.

Not only yawn-worthy but confusing. Why? Because it’s not even for a news channel. It’s for Unilever’s Wall’s Ice Cream.

The videos, though, do engage in some YouTube trickery and choose-your-outcome which – following the campaign’s “Say Goodbye to Serious” theme — do offer up some silliness.

But we still have zero idea how this sells ice cream. But, no doubt, some Unilever marketing analyst will call the campaign a success because all these goofy videos get shared. If, in fact, they actually do.

No embedding because the tricks won’t work:

Talks Could Dictate Outcome: https://www.youtube.com/watch?v=z6JYF4H2SNQ
Australian MP Expresses Concerns: https://www.youtube.com/watch?v=Kz12xsFfZGg
Politician Thinking Ahead: https://www.youtube.com/watch?v=5SxpP6t1p60

Picture of Steve Hall

Steve Hall

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