Is This Double Entendre-Laden T-Fal Iron Ad Sexist?

  • 1 min read
t_fal_iron.jpg

It’s almost like there was an air of “quit your bitchin’ and get back in the kitchen” hovering over the creative team at Toronto-based Faren that came up with this T-fal iron ad. In the ad, two women neighbors have a conversation using steam signals from their irons.

While there’s nothing sexist about two women gossiping about a date one of the women had the previous night but does placing them in a very homemaker-like scenario make it so? Especially when the conversation is all about how rich the woman’s date was and all these women seem to do is stay home and iron?

So which is it? 1950’s housewives or mountain out of a mole hill?

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Steve Hall

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