Is This A Shoe Commercial or an Audi Commercial?

audi_s8_bank.jpg

We’re not sure what we’re supposed to be paying attention to in this new Venebles Bell & Partners Audi commercial which touts the new 2013 S8 sedan. The 60-second spot, entitled Suspect and scheduled to air during the Giants vs. Cowboys season opener on NBC Sept. 5 game, takes cues from heist films.

As the ad progresses, we are left to decide whether a robbery has transpired or if the scene was purely a figment of the driver’s imagination. Personally, we wonder what the women in the red pumps is going to look like when she is finally revealed.

Following today’s primetime debut, the ad will also air in NFL on CBS and NBC, and select cable networks, including Food, FX, National Geographic, ESPN, USA, CNN, and AMC. A 30-second version also will be viewable on CNN.com, Reuters.com, Wired.com, Yahoo! and more.

It’s one of those commercial you have to watch a few times before you really understand what’s going on.

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Steve Hall

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