As one whose daily mission includes scouring the ad world for shareable bits of newsworthiness, it’s always interesting to see the ad news world grind to a halt during Cannes Lions. It’s as if nothing else is newsworthy this week. It’s like this new study from Webrageous that claims 75 percent of of online campaigns fail never happened. But let’s not allow minor details like that to detract from the the fantastic funshine (no, I didn’t spell that wrong) of Le Croisette.
Let’s not bother with the controversy surrounding the bloated salaries of WPP’s Martin Sorrell and MDC Partners’ Miles Nadal. Because that would just be impolite and inappropriate (and actually kind of boring) to discuss while drinking magnums of rose at the Carlton.
Or the fact, AlloyMedia just bought YouTube network Clevver Media for between $5 and $10 million. Nah. That’s a snoozer for sure. Or even that GM’s Joel Ewanick, who is playing tough with networks during the upfront, may forever change the landscape of that annual dance.
No. None of this is important. Because the only thing that matters this week is how much work gets short listed, who has the best parties (probably Massive Music and Shots), who gets a Gold Lion or a Grand Prix or a Titanium. Or whether or not Bob Garfield and Barbara Lippert will kill each other when they livecast together on MediaPost.
