Is a Chevy Anything Like a Hailstorm of Shoes?

  • 1 min read
chevy-traverse-shoes.jpg

Here’s a spot comparing the Chevy Traverse to “a sudden downpour of shoes.” It’s the latest in a campaign that debuted during the Beijing Olympics. (Remember the ad with the half-nekkid man ironing shirts?)

Facile premise: the Traverse is everything you’ve ever wanted. To illustrate that point, stereotypes of everything “we’ve” ever wanted are used. Hot men that iron? A hailstorm of shoes?

If nothing else, this spot’s more coherent than the last. In August, I spent at least eight minutes on Twitter trying to figure out Shirtless Man’s relation to folding seats.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

I was called an “old soul” my whole childhood and I used to think it was a compliment — until I realized it’s what people say to a child who had to grow up faster than they should have, and it sounds kinder than the truth

I was called an “old soul” my whole childhood and I used to think it was a compliment — until I realized it’s what people say to a child who had to grow up faster than they should have, and it sounds kinder than the truth

Global English Editing
Psychology says people who triple-check that they locked the door aren’t paranoid — they’re carrying hypervigilance learned when home security was genuinely their responsibility and a single mistake could have serious consequences

Psychology says people who triple-check that they locked the door aren’t paranoid — they’re carrying hypervigilance learned when home security was genuinely their responsibility and a single mistake could have serious consequences

Global English Editing
Psychology says people who constantly steer every conversation back to themselves aren’t narcissists — they’re operating from a deep belief that their experiences are the only currency they have to offer in relationships

Psychology says people who constantly steer every conversation back to themselves aren’t narcissists — they’re operating from a deep belief that their experiences are the only currency they have to offer in relationships

Global English Editing
Psychology says the reason lower-middle-class people always overpack for trips isn’t anxiety — it’s a form of contingency thinking developed by people who grew up in households where forgetting something wasn’t a minor inconvenience but a problem with no budget to solve

Psychology says the reason lower-middle-class people always overpack for trips isn’t anxiety — it’s a form of contingency thinking developed by people who grew up in households where forgetting something wasn’t a minor inconvenience but a problem with no budget to solve

Global English Editing
The people who genuinely light up a room aren’t always the loudest or the funniest — they’re the ones who make you feel like what you just said actually mattered, and that kind of attention is so rare now that it feels almost shocking when you receive it

The people who genuinely light up a room aren’t always the loudest or the funniest — they’re the ones who make you feel like what you just said actually mattered, and that kind of attention is so rare now that it feels almost shocking when you receive it

Global English Editing
The loneliest boomers in retirement aren’t those who live alone — they’re the constant critics whose families still show up out of obligation but have emotionally detached years ago

The loneliest boomers in retirement aren’t those who live alone — they’re the constant critics whose families still show up out of obligation but have emotionally detached years ago

Global English Editing
Load more