iPhone Ads Use ‘Consumers’ to Say What Apple’s Just Too Darn Modest To

new iphone ad.png

Ahh, three spankin’-new iPhone ads. The synopsis: iPhone Saves My Ass in Front of My Boss, iPhone — and Maybe My Wallet — All I Need in Life (why is this guy parked on the sidewalk?), and iPhone is God’s Gift to Mankind.

And who better to convey these messages than the breathy customers whose lives were saved? (It’s possible they’re all early adopters justifying that nasty $200 price cut announced two months after the iPhone’s debut. Way to go, Steve!)

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who struggle with love due to childhood wounds usually display these 8 unconscious habits

People who struggle with love due to childhood wounds usually display these 8 unconscious habits

Global English Editing

8 subtle social cues people who lack emotional intelligence tend to miss

8 subtle social cues people who lack emotional intelligence tend to miss

Hack Spirit

8 tiny habits low-quality people cling to without realizing it, says psychology

8 tiny habits low-quality people cling to without realizing it, says psychology

Parent From Heart

7 morning rituals of people who are happier than 95% of the population

7 morning rituals of people who are happier than 95% of the population

Global English Editing

8 types of conversations you should walk away from if you want to keep your self-respect, according to psychology

8 types of conversations you should walk away from if you want to keep your self-respect, according to psychology

Global English Editing

8 behaviors of boomers who maintain strong relationships with their adult children

8 behaviors of boomers who maintain strong relationships with their adult children

Global English Editing