Invasive Eyeballs Put Pressure on Chinese Volleyball Team

  • 1 min read
cva-adidas.jpg

If you’ve been following Adidas’ “Impossible is Nothing” campaign for the Beijing Olympics, you’re probably familiar with the format by now. Here’s the final ad, featuring Feng Kun of the Chinese Volleyball Association and some disembodied eyes that are supposed to represent a Watchful Nation.

The pressure’s on. I had that feeling at a spelling bee once. Unlike the CVA, I did not win my gold.

Previous spots: Together, Zheng Zhi and Hu Jia.

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Steve Hall

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