From Online Spin:
Playing a Role in Interactive’s Renaissance
There seems to be more of an interest in interactive marketing these past few months. Clients are looking to make more of a commitment to this medium in 2003. The dollars are starting to follow the eyeballs, proving that this axiom of media is still indeed true. There is still a sense of cautiousness, however, and we need to be sensitive to it. The old saying still holds true, Burn me once, shame on you. Burn me twice, shame on me.
Tom Hespos brings up five cornerstones, as he calls them, on which companies need to be built to survive in this new era:
1. Sound Business Principles
2. Moral Correctness
3. Consumer Choice
4. Patience
5. Industry Involvement
A nice summary of the potential “re-birth” of an industry.
