Intelliseek, parent company to BlogPulse, will monitor weblog commentary on Super Bowl ads for its clients. The market research company has also set up a panel of bloggers specifically to offer comment of the ads during the game. Many weblogs, including this one, have offered creative commentary but it has, mostly, come from advertising industry professionals. Those of us in the industry approach commentary differently than those outside the industry. And, in reality, it’s the commentary from outside the industry which is more important to the advertiser. Intelliseek’s approach may well have some very beneficial value to advertisers interested in the blogospere’s conversational commentary though do not have the ability to do it themselves.
