Fallon London has created a microsite for its U.K. insurance client More Th>n (that’s not a typo, you wing nuts, it’s how they “spell” the company name) that focuses on the normal aspects of life in contrast to the usual sensations of unease when having to call upon an insurance company following some bump in the road of life. The site highlights the campaign but, more importantly, asked British citizens to contribute to the site their version of a normal life. While we’re not sure this is all that normal, we’ve gotta be happy for this guy who defines his version of normal as, “Playing badminton with my 19 year old girlfriend knowing that i may not be quicker than her, but my experience wins in the end!
