Ingenue Cigs: Enjoy the Good Times While They Last

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McCann Digital in Israel launched a campaign called Sigi Tabak (“Longing for you” … we think) to get Israeli youth to stop smoking.

The accompanying music video, translated from Hebrew to English, depicts a depressed blonde cigarette reminiscing about the man who most recently dumped her. This is a tribute to a local music genre called “depression songs,” which we figure is Israel’s response to emo.

The cigarette’s flashbacks never actually show the guy smoking; rather, he’s pushing her on swings and sharing ice cream cones with her.

We’ll always have the memories. To be fair, a blonde smoke isn’t really someone you want to bring home to mother.

Picture of Steve Hall

Steve Hall

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