Infiniti’s ‘Extraordinary’ Leaves Us Lukewarm

infiniti-m.jpg

Here’s a spot called “Extraordinary” by TBWACHIATDAY and TEQUILA. In it, an Infiniti M twists around hand-drawn bends, somehow both away from the sun and toward it. A narrator describes how Infiniti drivers can steer with all four wheels.

For a moment, we coast peacefully into the car and back out again.

Smooth, but a little dull-edged for something dubbed “Extraordinary.”

Picture of Steve Hall

Steve Hall

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