Infiniti M Campaign Leaves Us Languishing in Lukewarm

infiniti-m.jpg

Here’s a spot for the Infiniti M by TBWACHIATDAY. In it, an M twists around hand-drawn bends, somehow both away from the sun and toward it. A narrator describes how Infiniti drivers can steer with all four wheels.

For a moment, we coast peacefully into the car and back out again.

Smooth but a little dull-edged. Is it just us or do car ads have a generic template?

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Steve Hall

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