No doubt, we’re the last people you’d expect to comment on English grammar so we’re not going to. We’re going to let Adrants reader Michael Scott take the floor and tell us about his efforts to try to get Infiniti Canada to correct the grammar he claims is wrong in this ad
Here’s a copy of a plea I sent to information.centre@infiniticanada.com two months ago……and again today:
SUBJECT: Your “All that’s missing ARE the wings” co-op newspaper advertisement
Please, pull the ad from your co-op kit and replace it with a corrected version……..(or, alternatively, advise all dealers to stop running the print ad.) (The ad appeared in Tuesday, Oct 10th’s National Post, page A6, over your dealer Woodchester Infiniti’s name.)
If this ad is going to live on……..the headline must be corrected to read, “All that’s missing IS the wings.”
In its current form, I’m sure you are repelling more potential buyers than you are attracting. (I know it throws ME off my lunch every time I see it!!)
The subject of your headline is the word “ALL”……..not “WINGS”. Therefore the verb “is” must be used to agree with the subject, not the PLURAL “are” as it now reads.
Apparently you don’t trust me as a source of English usage. I wrote to you about this a couple of months ago as well as to your agency, but the ad continues to run in its gut-wrenching form.
Please consult someone at your ad agency who is over the age of 40 and who learned how to speak English back in the day when teachers cared and/or knew the difference between good and just plain WRONG.
So there, Infiniti.
