There was a wee bit of excitement when first visiting OvercomeAdbesity and that excitement was warranted. The site asks, “Am I Adbese?” and proceeds to analyze all the pitfalls of an industry that has gone from mostly independent, free thinking agencies with defined styles and characteristics to faceless conglomerates with the personality of that weird guest star on Boston Legal.
But, alas, a few links later, the site leads to Outhouse Communication, an independent agency that promises to solve the industry’s ills free of the “lumbering machinery and clogged pipes of mega-advertising agencies.” The agency is a “regional division of a wholly owned subsidiary of absolutely no one” and currently handles work for Krisy Creme, Diago, Unicef and the United Nations.
Employing the tactic of slamming the big guy to promote the small guy is far from original but this effort is moderately engaging and does cause one to question the merits of the industry’s fast-paced consolidation.
