Owen Mack from coBRANDiT conducted a series of interviews at the recent Word of Mouth Marketing Association conference in Orlando. Mack interviewed Intelliseek’s Pete Blackshaw, Ad Age’s Bob Garfield, Cooper Katz’s Steve Rubel, Brand Autopsy’s John Moore, Weblogs Inc.’s Steve Friedman and many more capturing industry perspectives on the current state of word of mouth marketing and why many feel it’s on its way to becoming a predominant medium.
