Time Magazine is promoting its Person of the Year issue on the Reuters board in New York’s Times Square. As part of the promotion, developed by Fallon, the first 50,000 people who submit their photo will, after review, be shown on the 45 foot tall electronic display at 43rd Street and 7th Avenue. There will also be photographers, who will beam photos of selected people to the board, roaming Times Square from 12 Noon until 3PM each day until December 8. Each headshot will be framed in Time Magazine’s Iconic red border on a mock Time Person of the Year cover.
People don’t have to actually be in Times Square to see their headshots displayed – a digital camera will snap photos of each new image as it is displayed, and will place these photos in a searchable database online at www.impoy.com. Photos can be emailed, printed and shared with friends and family. 50,000 headshots will rotate through the display along with real Person of the Year candidates such as Lance Armstrong, Condoleezza Rice, George W. Bush, Bono and J.K. Rowling. The display will ask passersby who they would choose to be Time’s 2005 Person of the Year.
The promotion, presented by Chrysler, will run for a total of 6,000 minutes from Dec. 1 – Dec. 19 on The Reuters Sign in Times Square. We submitted our photo. You should too.
