No sooner had we shared our lament over the fact Carl’s Jr. and Hardee’s had seemingly abandoned their sex sells approach, we see Kia is unapologetically illustrating the awesome power a hot woman holds over a man, or in this case, sports fans who think there are actually sports other than soccer worth watching during World Cup month.
In three David&Goliath-created spots, Adriana Lima (and her endless legs and come-hither smirk) turns men into slack-jawed putty which she then molds into World Club fans by cooing, “In my country, this is football.”
Like lemmings off a cliff, every guy is more than happy to become a soccer fan for a month. And why not? What wouldn’t you do for a supermodel in a little black dress?
