MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn’t, how does social media make you feeeel (besides sticky)?
Here’s a breakdown of the results, complete with charts. We’ll give you a quick play-by-play.
ROI winners:
o SEO
o Email marketing from house lists
o Behavioral targeting
o Paid search (according to 34 percent of those surveyed, down from 49 percent in ’06)
Lowest ROI generators:
o Rich media
o Banner ads
o Pop-ups and pop-unders — awarded the “worst Web ad of 2007”: No marketer said it provided a significant ROI
Budget Plans:
o Pay-per-click (PPC) and behavioral ads get a bigger cut of marketing budgets
New Tricks for the Old Dog:
o Viral marketing
o Advertising on mobile phones
o Online video sites
o Virtual worlds
Agencies are encouraging marketers to increase budget, or allocate funds, for these tactics. This is our “bleh” face.
The data was based on 421 responses from ‘net marketers that attended ad:tech in ’07.
