In Russia, Love Costs. Even for Google.

gmail-russia.jpg

Here’s an ad for Gmail by Saatchi, Moscow (thanks for sharing, Armando). Like these Stateside spots (1, 2) it’s got that “collaboration makes us whole!” feel — except in Russia, Google had to pay an agency to contrive it.

Guess it’s tougher to find free evangelists and moon-eyed employees outside the motherland.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 signs you’re a deeper thinker than most people realize

9 signs you’re a deeper thinker than most people realize

Hack Spirit

8 quiet signs you’re doing better in life than you give yourself credit for

8 quiet signs you’re doing better in life than you give yourself credit for

Hack Spirit

9 phrases classy people use to shut down rudeness without raising their voice

9 phrases classy people use to shut down rudeness without raising their voice

Hack Spirit

9 signs you’re outgrowing the version of yourself that needed everyone’s approval

9 signs you’re outgrowing the version of yourself that needed everyone’s approval

Hack Spirit

You’re more emotionally mature than you think if you do these 8 small things

You’re more emotionally mature than you think if you do these 8 small things

Hack Spirit

People who can disagree with you without making it awkward usually do these 7 things

People who can disagree with you without making it awkward usually do these 7 things

Hack Spirit