In 2083, Tennis Players Will Sport Cups on Their Faces

For Lacoste’s 75th anniversary, French agency CRM Company Group imagined what tennis players will look like 75 years from now.

The answer: sort of like RoboCop, except with digital banner ads in their shoes. (RoboCop would never stand for that.)

See movie here. Afterward watch Gestures, the story of Rene Lacoste and the energetic, ardor-rich and glamorous brand* that would one day grace the body of, I don’t know, Kanye West.

Thanks in:fluencia for the tip.

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*All adjectives provided by Lacoste. Don’t believe me? Go watch Gestures, damnit.