Some have, incorrectly, labeled this latest T-Mobile airport marketing stunt a flashmob. It’s not. It’s guerrilla marketing in it’s finest form. What better way to break up the monotony of airport life than by placing a big, pink grand piano in a Gatwick terminal and getting Chatroulette piano dude Merton to perform custom vocals for passersby?
Yes, it does seem T-Mobile has a thing for marketing in airports and pubic spaces. They’ve done it before at Heathrow and they’ve done it before at Liverpool Station.
While the pink piano scream T-Mobile branding, Merton offers up humorous, enjoyable entertainment for weary travelers. A perfect combination.
