Immersion: The New Product Placement

  • 1 min read

Fox Sports Net: Highlighting Advertisers

Tracy Dolgin, president of Fox Sports Net, is pioneering the use of what he calls immersion to bring content and advertising closer together. Dolgin says that the Best Damn Sports Shows format provides ample opportunities for product immersion, from a KFC wings-eating contest between two of the hosts to a demonstration of Dockers stainproof pants.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

9 things millennials do that quietly annoy their boomer parents, says psychology

9 things millennials do that quietly annoy their boomer parents, says psychology

Global English Editing
The subtle class tells: 7 behaviors that instantly reveal someone didn’t grow up with money (even if they’re rich now)

The subtle class tells: 7 behaviors that instantly reveal someone didn’t grow up with money (even if they’re rich now)

Global English Editing
If your relationships often feel one-sided, these 8 signs will hit hard

If your relationships often feel one-sided, these 8 signs will hit hard

Global English Editing
If you have a drawer full of broken things you plan to fix “someday,” psychology says you probably have these 7 traits

If you have a drawer full of broken things you plan to fix “someday,” psychology says you probably have these 7 traits

Global English Editing
People who constantly feel drained by others often don’t realize they’re being used

People who constantly feel drained by others often don’t realize they’re being used

Global English Editing
People who create extraordinary lives often ignore what society says they “should” do

People who create extraordinary lives often ignore what society says they “should” do

Global English Editing
Load more