Immersion: The New Product Placement

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Fox Sports Net: Highlighting Advertisers

Tracy Dolgin, president of Fox Sports Net, is pioneering the use of what he calls immersion to bring content and advertising closer together. Dolgin says that the Best Damn Sports Shows format provides ample opportunities for product immersion, from a KFC wings-eating contest between two of the hosts to a demonstration of Dockers stainproof pants.

Picture of Steve Hall

Steve Hall

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