This week, Dunkin’ Donuts launched a new ad campaign which features regular people answering the question, “What are you drinking?” They, of course, parrot back the brand’s new tagline, “I’m drinkin’ Dunkin’.”
In November 2010, 1,000 people showed up for the casting call. Boston-based Hill Holiday created the campaign which Hill Holiday Group Creative Director Chris D’Amicco says, “celebrates Dunkin’ Donuts consumers and their love affair with Dunkin’ coffee.”
The campaign will roll out on television, radio, out of home, POP and online.
