Ever watch a horror movie and begin to scream at the screen because the bubble-headed, big-breasted, airhead insists on answering the phone or opening the closet door rather than just…um…just walking away? Or some other totally illogical idiocy? Of course you have.
You’ll want to do it again when you watch this DDB Stockholm-created commercial for McDonald’s. You will scream, “Just lift the fries up to your mouth, you idiot!”
Logic. Who needs it in advertising?
