Imagine for a minute you are a brand. Feel the monetary hurricane at your back pushing you towards the unwanting consumer. Wallow in pain as people pass you by without a care. Take offense as everyone fast forwards past you as you try to deliver your message. Feel the frustration as you and your fellow brands are yanked out of the Sunday paper tossed into the trash en mass. Sense the rage as you are digitally eradicated from a web page by an ad blocker.
Now, picture yourself empowered with the ability to fight back. Envision those pesky little consumers as helpless, tiny flies. Imagine yourself holding a fly swatter ready to attack. Feel the pleasure of whacking the consumer upside the head with a vengeance that requires…no…demands attention! Now, go watch this YouTube video and revel in a world where brands actually get noticed.
