IFAW Adds Explanations to Animal-Shaped Letters

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ifaw_WORDS.png

IFAW further develops its “Will Only Words Remain?” campaign with animal-shaped letters in print ads and street stamps that actually have explanations — something the initial guerilla-style campaign appeared to be lacking.

The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they’re at it, hopefully a whale.

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Steve Hall

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