If You Waste Water, You Are weird

water_weird.jpg

Thank God we don’t have to witness yet another idiotic PSA about the importance of saving water. Aside from the fact it’s a renewable resource and three quarters of the earth is covered with it, we’re sick of being preached to like wasteful sloths who could care less about economizing on anything. Oh wait.

Anyway, if we have to endure someone telling us not to run the dishwasher when it isn’t full (who the hell does that?), to turn the water off when we brush our teeth and to make sure we turn the garden hose off when we’re not using it, we might as well listen to Rip the Drip.

Working with the EPA’s WaterSense, the Shelton Group invented Rip and placed him in three commercials where he gets all weird because, well, according to the campaign, wasting water is weird. So we guess it’s all good. We’re going to go turn the kitchen faucet on now and see if Rip shows up to get all weird on our ass.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

Global English Editing

8 things thoughtful hosts do that guests never notice but always feel

8 things thoughtful hosts do that guests never notice but always feel

Hack Spirit

9 subtle mistakes well-meaning grandparents make without realizing it

9 subtle mistakes well-meaning grandparents make without realizing it

Hack Spirit

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Studies on helicopter parenting link the behavior to parents’ own fear of danger and discomfort with separation, complicating the popular idea that constant helping is simply an extension of love

Global English Editing

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

A vocabulary that keeps quietly expanding well past someone’s twenties isn’t just a love of words — it’s the one measure of intelligence psychologists have trusted for a century because it tracks so closely with how a person actually thinks

Global English Editing

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

An Adobe survey found 69% of workers say emoji use makes a coworker seem more likable — and the reason has more to do with replacing missing body language than making a message friendlier

Global English Editing