It’s not often you see a financial institution engage in bathroom humor but ING has gone all the way with i-needtogo.com, a site that let’s you choose what you need to do in the stall and then hear from the madame pipi why you do not need to pay her. Yea, we didn’t get it at first either but in Europe, as it was explained, these madame pipis are like bathroom attendants. The keep the bathrooms clean and get paid with change from those who use the bathrooms.
Created by Belgian agency Emakina, the site uses an interesting side to side sliding technique which allows one to move back and forth between the promotional bathroom site and the bank’s site. In fact, as the madame pipi is explaining the ING account, the ING site slides in and out automatically so you can see what she’s talking about. Nifty
