When it comes to selling candy bars, the first thing that comes to mind isn’t necessarily a focus group populated by sharks who’ve just sampled some human cuisine and are commenting upon which human tasted better and why.
But, that’s the direction in which BBDO went for a new Snickers Peanut Butter Squared commercial. Which, of course, begs the question, why sharks? We’re pretty sure sharks aren’t able to leave the ocean, hobble over to a convenience store and buy a box of Snickers Peanut Butter Squared.
And if the opinion of these sharks is to be believed, after seeing this commercial, we’d assume most humans would steer clear of a Snickers Peanut Butter Squared lest the consumption of one cause a human to become a more attractive target for a shark.
How, pray tell, is this whacked strategy supposed to sell candy bars? Do tell, please.
