If the World Has to Be Divvied, It Might As Well Be for a Sport

  • 1 min read
united_countries_of_baseball.png

Nike and Major League Baseball play on the United Colors of Benetton to give us the United Countries of Baseball, a world segmented by team allegiances instead of by states or countries.

The idea is to map the “borders of fan loyalty.” Each baseball-playing country has its own map, alongside posters with player nicknames specific to each territory.

The campaign was orchestrated by Cole & Weber United.

We actually didn’t think baseball had a rabid fan base any longer. Post-steroids scandal, it looks like basketball is taking the whole “American Dream” torch. See recent promotions for Dwyane Wade and Monta Ellis.

Picture of Steve Hall

Steve Hall

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