A couple of new ads from Goodby Silverstein & Partners for Google highlight the fact “collaboration has gone Google.” In one spot entitled Hall and Oates, we see the creative process Hall and Oates might have gone through had they used Google Docs to write their hit Maneater.
In another, entitled Wedding List, we see a couple creating their wedding invitation list. Unfortunately, mom has been granted access to the list as well. This being Google Docs, of course, it’s quite easy to kick mom out of the party and that’s exactly what the couple does.
Both scenarios offer real world examples of the collaborative capabilities of Google Docs albeit, in the case of Hall and Oates, a bit anachronistically.
