Corona demonstrates how to make good use of the newspapers that’ve spent the last six months foretelling our economic doom, bleeding woe like a car crash we have to relive every. single. fucking. day.
And as for that BlackBerry that you no longer need because of ad spend-related job cuts? Here’s what you can do with that.
Life’s too short to throw our well-being out with the bathwater. Good chill material by Cramer-Krasselt, which also handled the media buy. Also impressively in keeping with Corona’s longtime creative positioning: those lounge chairs, that sea, nicely-chilled bottle just within your reach.
Ahhh. We want beach.
o “Kite” (we love it when the woman sets her beer down and takes the kite string from the man, who leisurely lifts his beer up. Moments like that are art in advertising — a cavalier jab at the frenzied culture of fear permeating our workdays):
o “Lagoon” (note the slight hesitation that precedes the BlackBerry pick-up — priceless):
