Idiotic Levi’s Commercial Ignores Innate Appreciation of Beauty

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This Cutwater-created commercial for Levi’s is stupid. Yes, it’s not polite to stare and objectify by either sex but come on! We are all human. We are all sexually attracted to one another. It’s natural. It’s innate. It’s normal. Just admiring the beauty of another human doesn’t mean we are all lecherous sex maniacs deserving of a body slam. Sometimes it’s just nice to look at and appreciate pretty things. It isn’t always about dirty thoughts

And by the way, the pretty things who get looked at, male or female (which, by the way, that stupid PC ending in the commercial is just stupid), shouldn’t always assume the onlooker is out for anything more than the pleasure one derives from looking at a beautiful painting in a museum.

Cut the scrap, Cutwater. Your sunglasses idiocy was better than this!

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Steve Hall

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