As of April 9 Fox aired its first non-ad-supported, non-promotional content, aimed at making commercial breaks more entertaining (and thus effective) advertising environments.
This all sounds lovely and nice but the result of this thought process is a series of 8-second bits starring a Greek-Lithuanian taxi driver named Oleg. Oleg is the pet project of Ted D’Cruz-Young, founder of firm Ideocracy, previously of Saatchi and Saatchi and BBDO.
Check out spots one and two. We’re not that turned-on by them (dude reeks of Borat, except he’s less funny) but hey, it’s Fox, so maybe the world at large will sit riveted on their couches waiting for their next hit of the taximan-stereotype’s confuzzling accent-ridden reverie.
