Icebreakers Takes Philosophical Turn, We Shy Away

Steve Hall

Feb. 10, 2024
1 min read

This playful little campaign by Grupo W, Mexico is for Hershey’s Icebreakers, and the object of each interaction — for those who don’t speak Spanish — is to demonstrate how “The truth tastes better.” Especially with Icebreakers.

There’s also a companion site that roughly translates to The Flavor of Your Truth, where you can spell out your personal truth and create a new brand image out of pictures tagged with the words you used.

It all sounds very Dorian Gray. Do you really want to know what your truth looks like?

Steve Hall

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Icebreakers Takes Philosophical Turn, We Shy Away

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Psychology says people with below average social skills aren’t less intelligent or less caring — they’re operating with a different processing speed for social information, and these 8 patterns explain why they struggle in ways that have nothing to do with effort or intention

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Psychology says people who measure success by inner peace instead of outer accomplishment make fundamentally different life decisions — and they’re almost never the ones seeking validation

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I had three close friends in my twenties and by my sixties they were all gone — not dead, just scattered by careers and kids and moves — and I’m sitting here realizing I never learned how to make new ones because I thought the first ones would last forever

Global English Editing

I’m 63 and strangers regularly guess I’m in my early fifties — but the real reason isn’t skincare or genetics, it’s that I stopped performing a version of aging that was making me exhausted and bitter

Global English Editing

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People who constantly say ‘it’s fine’ when it clearly isn’t aren’t avoiding conflict – they learned early that expressing disappointment meant being called difficult, and silence became the only response that didn’t cost them relationships

Global English Editing