The IAB and its IAB Mobile Marketing Center of Excellence will chair a first-ever all-day forum devoted to the topic of Creativity in Mobile Advertising during Cannes Lions International Festival of Creativity.
On Tuesday, June 19, IAB President and CEO Randall Rothenberg will lead the day’s series of panels – six sessions in all, including a final roundtable that will spotlight The IAB Creative Showcase: Secrets of the Mobile Superstars. On stage discussion during this session will feature Colleen DeCourcy of Socialistic, Thomas Fellger of Iconmobile, and Per Holmkvist of Mobiento. They will share examples of the best mobile creative, and offer insights on how to take advantage of opportunities in mobile.
“The IAB-led forum at Cannes offers potent insights from some of mobile’s biggest superstars, who will show real-world examples of mobile marketing and advertising innovations,” said Rothenberg. “Mobile is already resetting the boundaries for marketing and advertising, but it’s critical that we not get caught up in technical gobbledygook and focus relentlessly on the one issue that matters most: creating fantastic unique experiences for consumers.”
Rothenberg will serve as the Daily Forum Moderator for each session throughout the forum. The schedule of the day is as follows:
Tuesday, June 19
Audi Theatre, Palais Des Festivals
9:30am – 10:30am
Mojiva – Right Ideas, Wrong Execution – Taking Creative Ideas Mobile
Participant:
Dave Gwozdz, CEO, Mojiva
11:00am – 12:00pm
Tapit – Creating Magical Experiences on Mobile Devices Using Near Field Communications
Participants:
Jamie Conyngham, CEO, Tapit
Andrew Davis, Agency Director, Tapit
Chris Pile, Executive Director, APAC, TheFARM
12:30pm – 1:30pm
King.com – Platform and Social Games Loosening Purse Strings for Brands
Participants:
Mark Charkin, Executive Vice-President, Global Ad Sales and Business Development, King.com
Dusan Hamlin, Joint CEO, M&C Saatchi Mobile
Michael Schade, CEO and Co-Founder, Fishlabs Entertainment
2:00pm – 3:00pm
MEC – The ONLY Way to be Creative, is to be Mobile
Participants:
Daniel Rosen, CEO EMEA, Joule
Justin Taylor, Managing Director, Global, MEC UK
Melanie Varley, Chief Strategy Officer, Global, MEC
3:30pm – 4:30pm
MMA – Deconstructing Mobile
Participants:
David Kenny, Chairman and CEO, The Weather Channel Companies
Alex Moukas, CEO, Velti
Greg Stuart, Global CEO, MMA
5:00pm – 6:00pm
IAB – IAB Creative Showcase: Secrets of the Mobile Superstars
Participants:
Colleen DeCourcy, CEO and Founder, Socialistic
Thomas Fellger, Founding Partner and Group CEO, iconmobile
Per Holmkvist, Founder and Board Director, Mobiento
