With all my bitching here about the ad business, you’d think I hate it. I don’t. I love it. It’s just so much fun to call out the bad in an industry than the good. Well, this post is different and rare. This is a positive post. A glowing post. A celebration of my love for advertising.
At the recent Ad Age Best Awards which honors the top ads in 2002, Saturn won with their “sheet metal” spot. The spot is brilliant in it’s simplicity. Almost every car spot you see shows the car. Not this one. This spot shows you just the people. The people going through their daily automotive routines yet without the car around them. It’s beautifully shot. It’s a joy to watch. Yes, it’s an ad designed to build a brand and to sell you a car but it is done in a way that is so warm and so inviting. This is brand building at it’s best. watch it. It’s that good.
