I Am Legend Hits New Media with Elements You’ve Seen Before (Including Will Smith)

  • 1 min read
i_am_legend.jpg

Two things we’re tired of: people building special sites for the iPhone (why? Why would you?), and movies about Will Smith saving the fucking world.

In tangent with Crew Creative, Warner Bros. is dredging out advertainment to iPhone and Second Life for I Am Legend, where Will Smith, the last man on earth, must try to find a cure for a zombie-making virus. Or something.

It’s not everyone who can live out splendorific fantasies as often as Will Smith can. He gets to play a supernatural secret agent, rescue the country from aliens (twice!), embark upon a successful no-profanity-needed rap career, woo swooning women, and he even got to be the classic poor-guy-makes-good.

Now he gets to save the world from zombification? Is there anything you can’t do (besides curse), Will?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Harvard Business School researchers studied more than 2,000 real speed-dating conversations among 110 daters and found that people who kept turning the topic back to themselves, instead of asking even one follow-up question, were the ones routinely read as having weaker social skills.

Harvard Business School researchers studied more than 2,000 real speed-dating conversations among 110 daters and found that people who kept turning the topic back to themselves, instead of asking even one follow-up question, were the ones routinely read as having weaker social skills.

Global English Editing
7 signs someone is a wonderful host, even if their home is nothing special

7 signs someone is a wonderful host, even if their home is nothing special

Hack Spirit
Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

Ask a woman in her sixties what she wants to do with a free Saturday, and many go quiet, not for lack of preferences, but because decades of quietly editing their own desires to match someone else’s have left them without an easy way back to what was theirs to begin with.

Global English Editing
8 habits of people who always reply, even when it would be easier not to

8 habits of people who always reply, even when it would be easier not to

Hack Spirit
Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

Economists studying happiness data from more than 130 countries found that well-being typically bottoms out around age 47 or 48, then rises again through later adulthood — meaning the average happiness curve often improves well beyond midlife rather than continuing to decline with age.

Global English Editing
If you want to stop second-guessing every choice, say goodbye to these 8 habits

If you want to stop second-guessing every choice, say goodbye to these 8 habits

Hack Spirit
Load more