With what Advertising Age calls Hamlet-like indecision, Hyundai has decided to keep its ads in the Super Bowl after all.
Here’s our brief coverage of its flirtation with pulling out. (We hate that!)
AdAge dubs the move “a most unlikely ploy to drum up pre-Super Bowl buzz.” Replace “most unlikely” with “feeble,” and you’ve got our opinion.
Not to tear open old wounds, but waffling was what lost Kerry the 2004 election. (Say what you will about Bush, at least we always know where he stands. To our endless, purgatory-like chagrin.)
And going back to that useful Hamlet reference, didn’t everybody in that play die because he spent such a long time caressing his volatile emotions?
