For pseudo-scientists still toting the efficacy of subliminal advertising, we bring you Hypno Marketing, an Australia-born method for turning even the most cynical of purchasers into brand evangelists for life. All they need is a few hours with said consumer.
“Hypno-marketing is not dangerous nor is it evil,” says general manager Gavin Hawke. “Hypnosis and marketing use similar techniques to motivate people into a particular behavioural pattern. We cannot remove the free will from people but through our re-programming we believe we can control the individuals’ decision making process.”
Well, if hypnosis can get people to stop smoking, why wouldn’t it work for marketing? And we’re sure consumer-wannabes will be breaking the doors down at marketing evangelist hypnosis seminars. Who wouldn’t want to be further cannibalized by every ad they see?
