Humping ‘Donnie Darko’ Bunnies Somehow Promote Brazilian MTV

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humping_bunnies.jpg

We know most MTV promotions are whacked but this Brazilian one whacks the ball way out of whack. Aside form potential references to Donnie Darko and that freakish bunny suit, we’re guess the creative brief or this ad had two words in the “tone” section: fucking whacked. If we could read “Brazilian,” we probably be able to better resolve the whole humping bunny thing with the intended goal of the spot.

Picture of Steve Hall

Steve Hall

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