Hummer Ad Concepts That Didn’t Quite Make Client Approval

Steve Hall

May. 16, 2003
1 min read

See more Hummer ads here.

Steve Hall

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Behavioral scientists found that the generation gap between boomers and millennials isn’t actually about values. It’s about emotional dialect. Both generations care deeply about family, loyalty, and hard work, but they express it in languages so different that love from one side registers as control or indifference on the other

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