Eschewing the usual source for sound effects, Wieden + Kennedy London has created a two minute commercial for Honda UK and used a choir of humans to generate all the sounds in an ad for the new Honda Civic. The ad will be available, beginning today, as a video podcast. A microsite accompanies the ad which features a 3D-ish model of the car that people can view from different angles, a “making of” video and a service where visitors can sign up for a test drive.
