HSBC Puts Subcultures in a Tank for Local Critique

  • 1 min read
cunning_paparazzi_thumb.jpg

In this collabo between Cunning and JWT, passers-by can text opinions about paparazzi and fitness fads in exchange for the chance to win a digicam or gym membership.

We’ve seen the live mannequin thing before and while it never ceases to be creepy we like the execution of the idea here. It has the potential to be comically obnoxious which off-sets the creepiness. And guess who this is for? Our opinion-courting friends at HSBC. Aww.

Picture of Steve Hall

Steve Hall

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