Wow, people are getting way into this reverse psychology thing.
Former gambler Hoyt Monroe gets tapped by Pala Casino, Spa and Resort in Southern California to serve as manchild – er, poster boy for a contrarian-style series of casino ads.
The campaign site is called How Not to Win and when you click on casino games you get an earful of Hoyt suggesting what you should do instead – like hitting the supper table instead of the blackjack table, woo-hoo!, that kind of stuff.
If for some odd reason you’re inclined, catch more of him on Youtube.
