How to Use Video in Your Content Marketing Strategy

knowledgvision_webinar.jpg

We all know video is big. We all know it should be an integral component of any online markering strategy. We all know it is a key component of a sound content marketing strategy. But, to some, it’s a daunting undertaking that some believes requires too many resources to properly implement.

In this webinar, part of the Adrants whitepaper/webinar series, Alcatel-Lucent Director of Multimedia and Video Strategy Ed Youngblood and KnowledgeVision Founder and CEO Michael Kolowich discuss how brands can overcome the “content creator’s dilemma.” Youngblood and Kolowich share case studies, use cases and the tools and techniques needed to add video to your content marketing strategy.

Click here to start learning how you can incorporate video into your brand’s online marketing strategy.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

A boundary delivered without an explanation usually isn’t coldness — it’s someone who’s learned that the explanation is exactly what invites the negotiation they were trying to avoid

Global English Editing

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Someone who lets a frazzled stranger go ahead of them in line isn’t necessarily being generous — they’re picking up on small shifts in tone and posture that most people only catch when told to look for them

Global English Editing

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

The difference between the words you recognize and the words you actually use — and what that gap says about how you learned them

Global English Editing

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Keeping the counter clear while cooking is partly a private habit and partly a quiet form of consideration — a way of leaving the kitchen usable for whoever moves through it next, without needing to say so out loud

Global English Editing

7 signs you’ll be successful in life, even if it doesn’t feel that way right now

7 signs you’ll be successful in life, even if it doesn’t feel that way right now

Hack Spirit

What the questions someone asks in a conversation reveal about whether they’re actually listening

What the questions someone asks in a conversation reveal about whether they’re actually listening

Global English Editing